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With Great Potential, Outdoor Digital Signage Market Becomes Hot Property


Driven by the tide of social informatization, digital marketing has become the general trend, especially in the outdoor environment, which is increasingly valued by advertisers due to its advantages of wide coverage and diversified audiences.


The study found that by 2017, outdoor digital signage media will become the second largest advertising media in the global growth rate of consumers' weekly exposure, only behind mobile media. Thanks to the increasingly strong market demands, the outdoor digital signage market has become a "contested place" for enterprises in the industry.


1. The advantages of outdoor digital signage compared to that of traditional outdoor media


For the market, outdoor marketing is not a new proposition. Taking the Chinese market as an example, as early as 2012, China's outdoor advertising turnover will exceed 27.6 billion. The popularity of outdoor digital signage applications is the result of the combined efforts of outdoor marketing needs and digital media promotion.


Compared with traditional outdoor media, outdoor digital signage not only continues the inherent advantages of digital signage such as precision, efficiency, and flexibility, but also forms the organic integration of in-store and outdoor marketing information, which is more prominent in the era of mobile internet.


2. The widespread popularity of outdoor digital signage


The rapid popularization of personal mobile devices such as smartphones and tablet computers has allowed network applications to extend from indoors to outdoors. Digital information has penetrated into all aspects of people’s lives. As a representative of digital media, a prominent advantage of digital signage is networking. And it can seamlessly connect with mobile media, and the advantages are even more obvious when it comes to outdoor digital signage applications.


In actual operation, outdoor digital signage can be flexibly arranged in the streets and alleys to maximize the popularization of information, and through the connection with the mobile Internet, the specific information push can be realized. Through a series of activities, such as the combination of online promotional information release and time-limited spike activities, consumers' desire to shop can be directly stimulated, and the marketing effect will be more effective. Related surveys found that nearly 20% of consumers who had no purchase plan would make temporary consumption after seeing the marketing information broadcast by digital signage.


The higher the market's awareness of digital signage applications is, the larger the potential application market will naturally be. For the rapidly expanding outdoor digital signage market, companies in the industry will naturally not turn a blind eye. Market changes are inevitable. This is both an opportunity and a challenge for companies in the industry. The outdoor digital signage market with large market potential and strong inclusiveness may become a rare test field.


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