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Will Rising Demand for Outdoor Advertising Affect LCD Digital Signage?


In recent years, the demand for outdoor advertising has been rising, and the use of LCD advertising display screen has also expanded from outdoor to indoor, especially the small spitch products that are popular all over the country, with its unique advantages, has been in the exhibition display, business meetings, indoor advertising LCD digital signage, security monitoring and other areas of rapid promotion.


Ⅰ. The digital signage is a new choice for public transportation stations and retail stores


With the rise of urbanization, outdoor advertising has become the main way and carrier for urbanites to obtain information sources of commodities. Walking on the bustling streets of the city, you can see billboards such as flat, three-sided flips, and single columns with brand product information.


As a sub-sector of outdoor advertising, LCD advertising has grown to be a force in the outdoor advertising field and has been steadily increasing in the overall advertising market, firmly occupying the third position in the outdoor advertising market share. In recent years, LCD digital signage has strongly driven the rapid growth of the advertising market due to the continuous placement of outdoor LCD large screens by major brand manufacturers.


Ⅱ. LCD digital signage has become the mainstream of outdoor media advertising


LCD advertising display screen has become the mainstream of today's media advertising release, with its high quality advertising images, rich colors and perceptive dynamic advertising images and videos. Many businesses integrate a new visual experience with naked eye 3D display technology, giving an extremely realistic and highly immersive visual sensory experience.


Ⅲ. LCD and other multi-category digital signage products on the same stage


Digital signage is generally a small size display terminal device, which needs to be viewed at close range, and its advantage is the small size and delicate display. Therefore, before the birth of small pitch display, LCD and DLP are the mainstream display terminal products for digital signage.


With the improvement of product resolution, small pitch display products began to enter the indoor market, and began to compete with LCD splicing wall, industrial projection and other products on the same stage.


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