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The Intelligence and Interaction of Digital Signage LCD Display Advertising Player Will Become the Mainstream in the Future


I think you all agree with the direction of intelligentization. At present, many intellectual technologies are already being used in digital signage very well. For example, face recognition technology has been used in advertising screen of human traffic statistics, and customer attention and click-through rate feedback as well as the background of big data analysis can provide effective marketing data support to businesses; For another example, by distinguishing between men and women, old and young, and pushing targeted content, the target will be more accurate and effective; There is also the application of gesture motion-sensing technology, which brings cooler experience to users.


1. Intelligentization of digital signage


Intelligentization not only brings visual impact and new experience, but also includes human-machine interaction and machine-machine interaction. Digital signage LCD display can be active devices that think and calculate.


For example, the elevator guard system can determine the type of fault and check whether there is anyone trapped after the failure of the elevator. It can automatically send a text message for help with geographical location message if someone is trapped. All of these embody intelligentization.


2. Features of digital signage LCD advertisement player


Digital signage advertisement player can play high-definition video, pictures, music and text at the same time, and is combined with advanced technology of electronics and network. Its almost perfect high definition and high-quality playback effect is far better than the traditional poster, roll up banner, light box and other medias.


Moreover, it has the features of continuous scrolling playback, timing switch, mass information display, remote control, instant information release, split screen playback, etc. It is also coupled with the novel and fashionable appearance. There characteristics are in line with the requirements of modern public publicity.


Electronic poster player will become the mainstream media of public display and publicity in the future. It can be more clearly, more eye-catching, more standardized and more effective in the display of automotive products in front of customers. It can, through the network, publish advertising information remotely and instantly, making all the digital signage LCD display terminal form a powerful information release platform.


Touch control and interaction is the general trend, especially in the application of ARM hardware platform. Dual-core and quad-core CPUs have become mainstream and GPU performance is significantly improved, enabling them to drive mainstream 1080P displays. Focusing on solving the security and reliability of the software and the Android system for tailoring and customizing, commercial use has become a reality.


We believe that there will be a wave of updates of existing digital signage in business halls, and interaction among tablet PC, mobile phones and big screens will become the standard mode.


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