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The Huge Development of Digital Signage Products in the Market


As a new media concept, digital signage is juxtaposed with newspapers, radio, television, and the Internet, and is called the fifth media.


Digital signage is mainly a multimedia audio-visual system that publishes some information through screen terminals in outdoor public places, such as government, corporate buildings, bank private networks, business halls, transportation industry, large supermarkets, hotels and other places with large flow of people. Through the use of digital signage, the corresponding information can be disseminated to a specific group of people at a specific time, so as to achieve the functions of information dissemination, advertising, and expansion of influence.


Ⅰ. New opportunities for digital signage products in the epidemic


The COVID-19 epidemic has made 2020 a turning point for the entire industry, and provided a new opportunity for digital signage products in the outdoor application market.


Due to the further development of LCD panel technology, the cost of high-brightness products has continued to decrease. In the first half of the year, most digital signage display manufacturers are turning their attention to the outdoor market. The display product lineup of public displays and signage for outdoor or semi-outdoor applications with a brightness of more than 1000nit is growing steadily, mainly in the transportation field (bus stations and other land transportation platforms), as well as the fast-growing self-service ordering display in the Quick Service Restaurant (QSR) retail application scenario.


The China LCD screen needs to work for a long time in a complex environment, usually above 1000nit, and adjust the brightness automatically according to the ambient light; work around the clock (24/7); adapt to changes in high temperature, and adjust the machine temperature independently; with three proofings (waterproof, dust-proof, collision-proof) and other features.


Ⅱ. The vigorous development of the LCD digital signage display market


As a high-brightness display terminal, LCD display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has also been shrinking. It has a strong impact on the digital signage display market, which promotes the development of creative digital signage.


As we all know, LCD display screen has always been the king in the field of large-screen display, and it also has the advantages of seamless splicing, modularization, flexibility and so on. What's more, thanks to the development of small-pitch technology in the past two years and the maturity of various display solutions in the industry and the use of new materials, LCD display screens have developed in the direction of lightness and thinness. These changes are in line with the future development trend of the digital signage market. These signs indicate that the current LCD display screen has a great deal of growing space in the field of digital signage.


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