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The Global Digital Signage Market Will Usher in a Period of Growth


In the past, digital signage was just a static bulletin board or advertising board only used to inform passersby. However, in the past few years, digital signage has rapidly developed and transformed, adding more novel elements that can attract audiences, and loading disruptive technologies and more dynamic applications.


Ⅰ. Wide application of digital signage


Digital signage, also known as dynamic signage, is a dynamic digital presentation of broadcast information, TV programs, marketing, menus, and different interactive contents. Digital signage uses unique technology combined with LCD, projected images or plasma screens to display customized contents. In addition to public environments such as hotel accommodations, retail stores, company buildings, restaurants, and other places, digital signage is now commonly used in non-public places.


Digital signage has been widely recognized in the market, mainly because its dynamic content and materials can be updated regularly, and it can interact with the real world thanks to technologies including image capture, gesture perception, and embedded touch screens, all of which give users extreme great flexibility and usability.


Ⅱ. The development trend of the global outdoor LCD digital signage market


The global digital signage market is expected to reach a total market value of US$27 billion in 2024, and will steadily maintain a compound annual growth rate of 6.5% each year. In addition, the display market of outdoor LCD digital signage will reach a total market value of US$5 billion in the same period, with a compound annual growth rate of 10.3% over the same period. The market keeps a low profile for a long time and is ready to welcome the arrival of this period of growth.


The driving factors include the growth of China custom LCD display in applications of commercial display and consumer display, the promotion of environmental awareness to reduce waste of paper, the economic benefits and high return on investment provided by digital signage technology, the maturity of display technology and increasing market demand and the more possibilities brought about by upgrading and emerging technologies, and the macro-factors including the substantial expansion and construction of smart cities and infrastructure which have also greatly promoted the social demand for digital signage.


Digital signage solutions and innovative applications are rapidly deriving, transforming and developing, possessing endless potentials and creating more and more possibilities. But like any innovative technology today, different types of application technologies have their advantages and potential disadvantages, including their applicability to various applications. Effective use of these disruptive technologies, proper deployment and application, can help companies achieve multiplier efficiency and achieve best practices.


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