The Connotation and Advantages of Vending Machines
After years of development, vending machines are no longer just selling drinks and snacks, but can also sell simple processed products. For example: orange juice, coffee, ice cream, bento, etc. Here, we collectively refer to them as smart retail cabinets.
Ⅰ. The formal connotation of vending machines
Smart vending container: refers to a smart container that sells goods in the form of self-service vending machines, usually covering an area of 1~2 square meters, and adopts cashless transactions and ordinary currency transactions. For example: self-service orange machine, self-service coffee machine, self-service ice cream machine, self-service lunch machine, traditional unmanned self-service vending machine.
If a convenience store is classified in terms of shape, from large to small, it is: traditional convenience store (100㎡) → unmanned convenience store (12㎡) → smart vending cabinet (1~2㎡).
In terms of usage scenarios, because the smart retail cabinet is smaller, the typical scenario of an unmanned convenience store, the smart retail cabinet can also be covered at the same time through a variety of combinations. (6 self-service vending cabinets = 1 unmanned convenience store)
Based on the fragmented form of vending machines, it can be everywhere.
For users, convenience store shopping satisfies "convenience", that is, to meet shopping needs in the shortest time (faster than the two-hour arrival of e-commerce), and does not care where to shop.
At the same time, in addition to the diversification of scenarios, vending machines are also far superior to unmanned convenience stores in terms of payment user experience.
In terms of commodity types, vending machines can arrange commodity types according to the purchasing habits of users in a certain range, which is more accurate.
Ⅱ. It is more advantageous to meet the needs of users through the combination of vending machines
1. In terms of the flexibility of commodity matching, vending machines can be combined at will, from "hot food" to ordinary commodities, and the cost is lower.
2. Merchants can adjust the combination in real time through sales data, and the cost of trial and error is lower.
3. There are more suitable scenes. Different vending machines can be placed in different scenes. At the same time, in scenes with high traffic flow, queuing will not be limited to a closed scene of 12 square meters, and there is no need to install air conditioners.
4. The payment is fast, the goods are more convenient to organize, and the user experience is better.
In addition to the above four points, in terms of business model, the business model of vending machines is also far superior to unmanned convenience stores.
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