Small Digital Signage Market Should Be Reckoned with and Advertisers Are Concentrating Their Efforts in 2021
1. The growth rate of LCD digital signage should be reckoned with
According to the Chinese Mainland LCD Digital Signage Market Analysis Quarterly Report last year, there are about 1 billion small outdoor digital signages. Admittedly, compared to the good performance of outdoor large advertising screen, the market size of small one still has a certain distance, but the growth of it should be reckoned with.
With the further adaptation and demand of the market and the audience to digital signage, the display screen is more widely used in small and medium-sized advertising logo products and commercial application scenarios. The surface is the spiritual fortress, digital logo, and built-in is the display guide logo, combined with the display technology of the party building logo and other new products. Its advertising effect is far better than the traditional form of advertising and very popular with customers.
2. Factors that determine the development of LCD digital signage
Relative to large screen enterprises, electronic enterprises and large signage enterprises have entered the market. For the highly competitive outdoor large digital signage market, the small digital signage displays market has more untapped areas, and the requirements for technology and funding have also been reduced. All kinds of small and medium-sized advertisers are more likely to expand within their existing AD sign business and production.
In short, the following three points, the expansion of the application of digital intelligent identifications in outdoor and indoor multi-type scenes, the fast-growing product and technology, and the audience acceptance and market expansion, determine the strong momentum of LCD digital signage in 2021 and even can be said to have a promising future in the near five years.
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