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Significant Growth Rate of LCD Display and Analysis of Product Type Application Scenario


1. Demand for large outdoor digital signage is growing in all industries


Large outdoor digital signage in the commercial building information release proportion of nearly 40 percent, from the data released by the appropriate authorities, is the most important application scenario. The demand for outdoor digital signage on buses and subways came next, accounting for more than 20 percent. Other application scenarios, such as hospitals, retail industries, offices and campuses, have also achieved rapid growth.


Compared with traditional outdoor billboards, outdoor LCD digital signage displays have stronger visual impact of dynamic picture and higher conversion rate of brand advertising.


In recent years, LCD digital signage display is, therefore, particularly favored by outdoor end users with the market growth rate is as high as 9 percent, becoming the area with the fastest compound growth rate for large outdoor digital signage in the last three years, accounting for about 17 percent of the market.


2. The future development of the large outdoor digital signage market


The rapid growth of the market has also catalyzed the emergence of more types of outdoor LCD digital signage displays, such as outdoor high-definition screens, transparent screens, grille screens and naked-eye 3D LCD screens.


With the energy consumption and environmental protection and other problems, we can also clearly see that the outdoor large screen type of outdoor advertising review mechanism is more stringent, and the installation of outdoor large screens is becoming more and more strict. Surprisingly, this has also promoted the progress of various energy-saving technologies. We believe that the future large-scale outdoor digital signage market will continue to burst with different life vitality.


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