Shopping Mall Building Solutions
System components
The newly launched WOT shopping center marketing communication system mainly includes four major subsystems: shopping guide system, merchant recommendation system, commodity display system, and information release system. By building a marketing communication system covering various regions, it creates an overall marketing and publicity platform for shopping centers, build a personalized fashion experience shopping center.
Ⅰ. Shopping guide system for shopping malls
Application place: Mall main entrance and elevator entrance on each floor
Recommended products: vertical touch poster machine, horizontal touch poster machine, vertical wall hanging poster machine
Main application content:
1. Use touch software to provide 3D tour of the mall map of the entire shopping center and help and guidance of the corresponding routes;
2. Split-screen display of merchant LOGO, floor distribution guidelines and various types of profitable advertisements of the entire shopping mall;
3. Built-in related search function to provide customers with convenient business information search, query and positioning;
Ⅱ. Merchant referral system
Application place: main passage on each floor
Recommended products: horizontal touch poster machine, wall-mounted touch poster machine(wall mounted advertising display)
Main application content:
1. Display the brand storefronts of the floor merchants as a whole, including products, promotional videos, event information, brand introductions, etc.;
2. Integrate application technologies such as QR codes and printers, place featured products or preferential information on the homepage promotion interface, and provide multiple services such as QR code and coupon printing;
3. Commodity display system
Application places: various functional floors (such as international brand clothing stores, high-end experience stores, jewelry stores, etc.)
Recommended products: virtual fitting mirror vertical poster machine, transparent poster machine, 3D Hyun Cube
Main application content:
1. Various types of the latest fashion clothing, accessories, etc. are built in the store, and customers can choose to try on clothes through the virtual fitting mirror;
2. The transparent display screen dynamically plays the business promotion information, and at the same time effectively displays the products through the transparent display screen;
3. 360-degree all-round viewing angle and gorgeous effect to display 3D jewelry.
Ⅳ. Information release system
1. An independent multimedia information release platform, which can customize and develop software functions according to the actual needs of customers;
2. Unified and centralized management of various terminal equipment in the background, convenient maintenance and timely information release;
3. Drag-and-drop split-screen display design function, personalized information release;
4. Leading technology development, excellent safety and stability;
5. Own intellectual property rights, and later maintenance and upgrades are more secure;
6. Graphical operation interface, easy to master;
7. With good openness and scalability, it can be effectively connected with the existing lintel LED, large LED display screen and various information, and can realize the secondary development and upgrade of the system.
Program value
1. Intuitive 3D map guidance and information guidance for merchants on each floor can effectively divert the flow of passengers and provide customers with a more convenient and pleasant shopping experience;
2. Promote customers' active understanding of merchants and their products through innovative and unique digital promotion methods, colorful merchant advertisements and interactive experiences;
3. In line with market development, combined with intelligent systems such as QR codes and coupons, to maximize customers' desire to buy;
4. Fitting through a virtual fitting mirror can reduce the loss of fitting samples and effectively display product details;
5. Realize the human-computer interaction between customers and the dynamic information of the transparent display screen, and display the products intuitively;
6. The perfect combination of physical and 3D products, novel and amazing display effects, attract customers and increase sales;
7. Shaping the high-end brand image of merchants and shopping centers, effectively enhancing the property value of shopping centers.
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