Industry Analysis and Opportunities and Challenges Faced by the Self-Service Vending Machine Supply Chain
The "rebirth" of self-service vending machines
Self-service vending machines can be classified into three categories: beverage vending machines, food vending machines, and comprehensive vending machines that sell goods and services.
Currently, beverage vending machines are the most numerous on the market, selling various drinks, freshly squeezed juices, and coffee, among others.
Food vending machines mainly sell various snacks and light meals.
Comprehensive vending machines can be divided into two categories: those that sell goods and those that sell services. The most popular service vending machine on the market is the mini KTV and self-service printer.
Analysis of the self-service vending machine industry chain
The upstream of the self-service vending machine industry chain is device suppliers, including device manufacturers and device research and development companies.
The device manufacturers are traditional self-service vending machine manufacturing companies and OEM factories.
The manufacturers have a mature production system and high production capacity, but the cost of device production is high, and a certain order volume is needed to reduce start-up and logistics costs.
The device research and development companies provide hardware system solutions to meet the diverse needs of self-service vending machines and can provide personalized customized services for operators.
The upstream of the industry chain is the product suppliers who provide goods to downstream operators. Third-party operators in the middle are generally operating vending machines by first customizing the machine with device research and development companies, and then purchasing products from product suppliers. Fast-moving consumer goods brands control the upstream supply chain system, actively layout in vertical fields, and have the characteristics of high gross profit margins for commodities.
Opportunities and challenges facing the self-service vending machine industry
Currently, vending machines in China sell a limited range of products, mainly focusing on beverages and snacks. Compared with self-service vending machines abroad, there is still a lot of room for development in China.
In the future, the enrichment of product categories will create some market increment. At the same time, the products sold by self-service vending machines will shift from being mainly commodities to diversified development of commodities and services.
Service vending machines will be one of the opportunities for future self-service vending machines. Moreover, the self-service vending machine industry has not yet formed a large-scale development. Large-scale development can greatly reduce the production cost of vending machines, and improve the profit margin.
Expanding the scale of self-service vending machines can also improve advertising bargaining power and upstream bargaining power. After scale development, operators can also carry out precise marketing through user big data analysis, optimize vending machine placement and pricing, and build brand reputation closely related to user needs.
Self-service vending machines are a specific manifestation of a new retail format that emphasizes consumer experience, and also constitutes a profound evolution of the "scene" core of the three core essences of retail: "consumers, scenes, and commodities." It reconstructs, integrates, and optimizes various elements such as payment, environment, waiting, and distance, with the ultimate goal of enhancing consumer experience and providing precise services to consumers.
In a fiercely competitive retail market, within the context of greatly enriched products, the development of self-service vending machines is gradually moving away from the center of commodities and towards the center of consumers and traffic.
Therefore, meeting consumer demand is the core of self-service vending machine operations. Meeting consumer demand means meeting customer needs in terms of content, form, and experience, and building unique products or services around consumers.
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