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Future Trends of Outdoor Digital Signage


1. Digital screens are increasing day by day


With the continuous advancement of technology, outdoor digital signage is also making great changes to the traditional advertising model, and the development of digital platforms and data sources is slowly changing the development of the entire industry.


Due to the following points, the number of digital screens is increasing, including changes in government regulations, and the gradually decreased cost of producing LED screens. WiFi hotspots are gradually replacing phone booths on every corner of the street.


2. The development trend of outdoor digital signage


The new development era of outdoor digital signage is coming. The outdoor digital signage planning system is continuously integrating various data sources, and marketers will also be able to use outdoor digital signage for their work.


Real-time outdoor transactions of outdoor digital signage will also increase. After integrating resources, some manufacturers release relevant information through the outdoor digital signage platform. This form is conducive to promoting the purchase behavior of the target user group.


Outdoor digital signage is more intelligent. On the basis of self-optimization, coupled with the integration of science and art, its future development prospects are unlimited. The ever-changing user needs have also prompted advertisers to make more creative initiatives.


The use of beacons for outdoor digital signage has increased, focusing on data analysis. Smart businesses will use Bluetooth low energy devices (beacons) to obtain data to better understand user needs. Multiple intelligent interactive functions such as outdoor digital signage beacons and the Internet of Things not only represent the future trend, but have also been deployed and applied first in many leading industries, with significant effects.


Outdoor digital signage will become the core of social activities and mobile strategies. Outdoor digital signage makes life more convenient. In the future, outdoor digital signage will make shopping and settlement more convenient for consumers.


Outdoor digital signage has increased the development pressure on the advertising industry. Therefore, some businesses will be more sensitive to the emergence of digital advertising. It is expected that the censorship of startup advertising companies will continue to increase in the future.


The aforementioned outdoor digital signage trends are based on predictions made by technological developments. We also expect its future development to be better and to move towards higher goals


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