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Demand for Outdoor Digital Signages Has Rebounded Strongly in the Post-Epidemic Era


Digital signage has a certain innovation significance for the demand of media function in the entity industry. It combines the four functions of necessary content, media information, independent advertising demand and external advertising service into the one.


1. Different classifications of digital signage


In terms of content, what we usually refer to as digital signage is not only the hardware aspect of the signage itself, but also the complete digital signage includes online service management system. The hardware is mainly for display and support, while the software system is responsible for the routine management and digital control management of the display contents on the screen.


In terms of usage scenario, it is divided into large outdoor digital signage and small digital signs.


In the year 2020, the large outdoor digital signage market turned losses into gains, of which the market reached 15.3 billion yuan. And the small digital sign product also had the further development.


2. How can advertisers seize the opportunity of digital signage in 2021?


With the implementation of the lighting project and night-time economy in the past two years, the role of outdoor digital signage is increasingly prominent and the market recognition is increasing year by year. As a result, the outdoor digital signage market is expanding at an increasing rate.


Relevant date show that in 2020, the market size of outdoor large digital signage is close to 15.3 billion yuan, with a slight increase of 0.3 percent over the same period.


In the large outdoor digital signage market, where projects have been stalled due to the epidemic and advertisers' budgets have been reduced, the expansion of naked-eye 3D application scenarios has turned negative into positive.


Display industry is expected to maintain the annual growth rate of large outdoor digital signage market at more than 10 percent in the next five years, and the market size will reach more than 27 billion yuan in 2025.



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